Ritika Bramhe is Head of Marketing and Product Marketing Manager at OnPage Corporation, where she wears many hats across positioning, messaging, analyst relations, and growth strategy. She writes about incident alerting, on-call management, and clinical communication, bringing a marketer’s perspective shaped by years of experience working at the intersection of IT, healthcare, and SaaS. Ritika is passionate about translating complex topics into clear, actionable insights for readers navigating today’s digital communication challenges.
Over the past couple of months, my entire world has felt flooded with AI breakthroughs. Everywhere I look — podcasts, Twitter, YouTube — it’s another debate about whose chips are faster, whether Blackwell really leapfrogs H100s, if TPUs are finally catching up, or which AI-first startup is about to upend another industry. My podcast feed … Continued
When your team shares one support number, someone has to decide who gets the calls when customers need help after hours. And if your team rotates on-call responsibilities weekly, which is common in IT (SRE, DevOps, ITOps, etc), clinical and field engineering teams, you’ve probably relied on manual call forwarding at some point. On paper, … Continued
When AT&T officially shut down its email-to-text and text-to-email service on June 17, 2025, a quiet but essential part of many organizations’ communication workflows disappeared overnight. Messages that used to be sent to addresses like [email protected] or [email protected] simply stopped delivering. For teams who relied on those alerts to reach the on-call clinician, engineer, technician, … Continued
Secure and seamless communication is at the heart of effective patient care. Whether coordinating handoffs, requesting consults, activating code teams, or managing after-hours coverage, clinicians rely on messaging systems that are reliable, fast, and built to protect patient data. As healthcare workflows have grown more digital, hospitals and clinical practices have begun replacing pagers, phone … Continued
At 2:07 a.m., one of the core production nodes went down. CPU usage spiked, latency shot through the roof, and requests began timing out across the cluster. Monitoring tools lit up instantly. Datadog dashboards turned red, Prometheus fired alerts, and a webhook pushed incident payloads into Jira. Everything worked exactly as designed. Except no one … Continued
Secure communication in healthcare is no longer optional. With patient data, lab results, and care coordination increasingly handled over mobile and digital channels, hospitals and clinics need tools that keep messages safe and compliant with HIPAA regulations. A HIPAA-compliant messaging app goes beyond standard texting apps, offering encryption, audit trails, and signed Business Associate Agreements … Continued
Providing continuous, high-quality care takes more than clinical expertise—it depends on well-designed physician on call schedules that balance patient safety, physician wellness, and operational efficiency. Whether you manage a residency program or a multi-specialty group, creating an effective physician call schedule—or a broader provider on call schedule—is critical for 24/7 coverage and clinician well-being. This … Continued
Being “on call” sounds simple: you’re not actively working, but you need to be available if something goes wrong. The real question many employees ask is: do you actually get paid for being on call? The short answer is: it depends. Your pay may hinge on labor laws, company policies, and how restricted your time … Continued
Zetron Outages Expose the Need for a Real Replacement If your Zetron paging system has stopped working, you already know how disruptive it can be. Recently, we saw a wave of inbound requests — especially from hospitals and biomedical teams in Bermuda — who experienced downtime right before the long weekend. That timing made the … Continued
Intro: When Paging Systems Fail, Teams Need Answers If your Zetron paging system has stopped working, you’re not alone. Recently, we’ve seen a surge of frustrated Zetron customers reaching out — especially from Bermuda, where outages may have disrupted hospitals and biomedical teams right before the long weekend. That timing makes it even scarier: when … Continued
